People love their dogs and have done so for at least 10,000 years. That attachment is so strong that pets can be used as a measure of demographics. Currently millenials who are in the age group of 18 to 36 right now, have been slower to reach adult milestones like home buying. With that delay, comes additional bonding to pets who have become a bigger family player as millenials put off children and home ownership. Now, when looking to get into that market, dog happiness is ranking high on their decision-making.
- Today Americans own approximately seventy-eight million dogs as pets.
- Having a dog is a huge, long-term commitment for the owner.
- Dog ownership has a huge influence on choosing a house to buy.
“A recent Harris poll conducted for SunTrust Mortgage found that dogs play such an important role in millennials’ lives that they influence housing choices.”
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