Evidence of a shift in attitudes towards personal data emerged from the OnePoll study commissioned by analytics specialist SAS. It questioned 2,000 UK consumers between May 24 and 26 2017, and found that 48% planned to wield their new rights over personal data. A third (33%) said they would exercise the right to have their data removed by retailers, while 33% would ask retailers to stop using their data for marketing purposes. Almost one in five (17%) said they would challenge automated decisions made by retailers and 24% said they would access the data that retail companies hold about them.

Key Takeaways:

• A poll commissioned by SAS UK explores the nation’s sentiment towards upcoming legislative change that empowers consumers with new rights over how their personal data is handled by organisations.
• The results showed that 45-54 year-olds are most likely to issue a request; with just over one in five (21%) thinking they will activate their new right in the first month.
• There were regional differences also, with adults in the north east and south east more inclined to submit a request within the first month

“We are entering a new data era that requires a firm grip of customer data; one that rewards consumers as well as protects their right to privacy.”

Read more: https://www.mortgageintroducer.com/nearly-half-uk-adults-plan-activate-new-data-rights/